Ray Areta, Co-Founder of Better Man Movement

Episode 19. Ray Arata joined the Trap to discuss his passion to heighten expectations for what we should expect of male leaders in the workplace. He’s a writer, speaker, and business leader – pressing a new message at a time when minds are being opened by social powerhouse moments: ‘me-too’, ‘black lives matter’, ‘a global pandemic’, and more. His message is raising consciousness for fathers, husbands, and gay-straight men who are ready to take on the preferred path of inclusive masculinity in roles of influence. If you’re ready to break out of the boys club of leadership styles, take a listen to Ray’s interview on the Trap.

Ray Arata is the author of two books, Wake Up Man Up, Step Up: Transforming Your Wake Up Call to Emotional Health and Happiness, and Showing Up: How Men Can Become Effective Allies in the Workplace. As an expert in leadership, inclusion, allyship, and emotional literacy, professionals connect with Ray because he leads from his heart and practices what he teaches in his own businesses and personal life. He brings an extensive business background and more than 15,000 hours in leading men to develop emotional literacy. Through his keynote presentations, workshops, executive coaching, and management training, he applies the same heart-based principles that have helped him to lead a thriving business and fulfilling personal life. Ray’s personal mission involves going into the corporate world and getting male executives to stand up when it comes to including and advancing women and minorities in the workplace. In writing, Showing Up for men, DEI professionals seeking to engage men, as well as historically marginalized people who seek to support and be supported. Ray provides content that places a fundamental baseline for the emerging male leader.

Ray seeks to engage men as allies and advocates for diversity, equity, inclusion, belonging, and justice. He is committed to the transformation of the gender perspective from which organizations engage with all stakeholder groups, customers, employees, investors, partners, and the global community.

Ray has delivered engaging talks to audiences featuring corporate leadership from organizations such as Oxy Petroleum, Manulife, Kaiser Permanente, Visa, Intel, Hewlett Packard Enterprise, PWC, PG&E, Genentech, and Chevron.



Hosts: Dr. Kris Potrafka and David Hughen